The Australian Radio Network has purchased Perth radio station 96FM to create Australia’s number one metropolitan radio network.
The five city network now includes stations in KIIS 1065 Sydney, KIIS101.1 Melbourne, Brisbane’s 97.3FM, Adelaide’s Mix 102.3 and now the newly acquired 96FM Perth.
In a statement ARN chief executive Ciaran Davis said, “We’re excited about the acquisition of 96FM as we know the business well and look forward to working even closer with the team, having represented its national sales for six years.
“96FM is a successful radio operator that targets 25-54 year olds. It has a strong, local heritage in Perth and its integration into the KIIS network provides the perfect foundation for ARN to offer a truly unique national offering across all five metro markets, sitting alongside our successful Pure Gold network. As agencies and advertisers attempt to cope with the ever increasing diversification, fragmentation and sophistication of media campaigns, the KIIS network proposition will provide the largest listener reach and easy to implement integrated solutions.”
The Australian Radio Network also delivers iHeartRadio to Australian audiences. iHeartRadio, the world’s fastest growing digital service, was launched to the Australian market in 2013 and the platform has had over 500,000 downloads. iHeartRadio is a free, all-in-one digital radio service and live events platform that lets audiences listen to their favourite live stations across Australia, New Zealand and the USA. Listeners can also create commercial-free custom stations, and find the best audio casts to create personalised daily custom talk stations and listen to iHeartRadio Music News powered by Noise11.com.
In 2014 KIIS 1065 was launched with Kyle & Jackie O in Sydney and immediately went to #1FM. In 2015 the KIIS network will be launched nationally with KIIS 101.1 in Melbourne with Matt Tilley & Jane Hall in Breakfast and Dave ‘Hughesy’ Hughes & Kate Langbroek in national Drive. The KIIS network will incorporate the Sydney and Melbourne stations, Adelaide’s #1FM Mix102.3, Brisbane’s #1FM 97.3FM and Perth’s 96FM.
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