On Monday (April 30), Spirits Investment Partnership (“SIP”), in partnership with Bob Dylan, announced the debut of Heaven’s Door, a collection of super-premium craft American Whiskeys.
Bob Dylan’s first and only brand partnership, Heaven’s Door will be an ever-evolving portfolio of handcrafted whiskeys in collaboration with different master distillers and blenders from across the country.
The genesis of Heaven’s Door came when spirits entrepreneur Marc Bushala, CEO of SIP, read that Bob Dylan had registered a trademark application for “Bootleg Whiskey” in 2015. Bushala embarked on a mission to connect with the artist and explore ideas.
Through a mutual friend, a meeting between the two was arranged. Together, they developed the idea of creating a whiskey collection that would be the perfect blend of art and craft, incorporating Bob Dylan’s artwork in the packaging.
“Rather than make a single whiskey or work with one master distiller, we thought it would be far more interesting to work with various master distillers and blenders to make whiskeys that would each have their own unique signature,” Bushala explains, “By working with different whiskey artisans for each new expression, the portfolio would be more diverse and eclectic.”
“We both wanted to create a collection of American whiskeys that, in their own way, tell a story,” says Bob Dylan. “I’ve been traveling for decades, and I’ve been able to try some of the best spirits that the world of whiskey has to offer. This is great whiskey. I am happy to be partnering with Marc and our entire team as we bring Heaven’s Door to the public.”
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