Check Out The Bon Iver Grammys Ad - Noise11.com
Bon Iver

Bon Iver

Check Out The Bon Iver Grammys Ad

by Andrew Tijs on January 31, 2012

in News

The Grammys have put together a frosty commercial featuring Bon Iver and it’s quite lovely.

Bon Iver

Bon Iver

There has been a little bit of online back and forth about the marketing for the 54th Grammy Awards, specifically for their co-opting of ‘hip’ acts like Bon Iver and Skrillex for digitally-enhanced posters.

Now they’ve revealed a television commercial for the February 12 award ceremony featuring Bon Iver and some wintery scenes.

While Bon Iver won’t be performing at the ceremony, he’s nominated for the heavy-hitting awards: Record Of The Year, Song Of The Year, and Best New Artist.

There are commercials also featuring Skrillex, Adele and the Foo Fighters, and song-samples at their brain-bending website.

But first, check out the Bon Iver one below.

Bon Iver “We Are Music” Grammy Spot from stereogum on Vimeo.

 

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