American touring juggernaut AEG Presents has signed a joint venture with Australia’s largest independent touring company Frontier Touring to bring come of the biggest names in the world down under.
AEG Presents tours the Paul McCartney, Rolling Stones, Elton John and Taylor Swift as well as operates Coachella, BST Hyde Park, Stagecoach and the New Orleans Jazz and Heritage Festival.
It also operates Staples Center in Los Angeles and The O2 in the UK.
Frontier founder Michael Gudinski has had a long association with AEG. He has toured their acts Leonard Cohen, Justin Bieber, Shawn Mendes and Rodriguez in the past. Now with his rekindled association with Michael Chugg, the Elton John tour and CMC will come under the Frontier/AEG banner.
CEO of Frontier Touring, Michael Gudinski said: “Frontier Touring has been fiercely independent since its inception in 1979 and there is no doubt that we’ve batted well above the average on a global level in recent years. AEG Presents has had a successful track record of partnering with independent promoters and allowing them to keep their entrepreneurial roots while also supporting their growth. This next step is about ensuring that Frontier, AEG and our joint venture partners Illusive Presents and Chugg Entertainment raise the bar in the Australasian live market higher than ever before.
Gudinski continued, “As demand for live entertainment continues to grow across Australia and New Zealand, we are incredibly excited to be working with a global entity like AEG Presents and the opportunities that it can bring to our business. AEG is known for its iconic assets including The Coachella Valley Music & Arts Festival, BST Hyde Park Festival, Stagecoach Country Music Festival, the New Orleans Jazz and Heritage Festival, as well as such venues as STAPLES Center and The O2, amongst others.”
Jay Marciano, Chairman and CEO of AEG Presents, said, “Frontier Touring and AEG Presents share a passion and commitment to delivering the best music experiences to artists and fans alike. Michael has built an incredibly respected organization with a proven track record of success and we are pleased that he chose to partner with us. We look forward to working closely with him and his talented team to further grow the Frontier Touring brand.”
The Frontier / AEG Presents partnership will start on 1 July 2019. The recent joint venture announcement with Chugg Entertainment and Illusive Presents will be included in the deal. The deal only includes Frontier Touring. It does not include the Mushroom Group of companies including the record labels and publishing divisions.
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