Australia’s Future Music Festival has been given a fresh injection with the announcement of a strategic alliance with Michael Gudinski’s Frontier Touring Company.
The Future Music Festival will team up with Gudinski’s Mushroom Group and his international touring company Frontier Touring to present the Future Music Festival and sister event Good Life Festival in 2014.
“It is with great excitement we announce our involvement with Future Music and Good Life Festivals. Our involvement with the festivals will fill a gap within the Mushroom Group that has existed to date,” Michael Gudinski said in a statement.
“Future Music Festival was an early pioneer of the EDM genre and I believe our combined forces can take the festival to new heights, with an even greater focus on the fan experience and the addition of some exciting new innovations.”
Brett Robinson, Festival Director of Future Music Festival said; “The Future is very bright indeed! With the confidence of a brand new alliance the Mushroom Group, Future Music Festival is poised for its biggest ever season. The strength of the relationship will become apparent when we announce our 2014 line up in a few weeks time”.
The line-up for March, 2014 Future Music Festival will be made in mid-September. The line-up for the Southeast Asian edition of the festival in Kuala Lumpur will be made shortly after.
