Karise Eden had a few seconds added to her 15 minutes of fame this week after appearing on the ABC’s Australia Story.
The winner of the first Australian season of The Voice was touted by her label Universal to be in for one of the biggest selling songs of the week claiming “sales soared on iTunes”. Wow, were they wrong.
By the time the full week’s chart rolled around the wick went out on Karise Eden ‘Dynamite’. The song failed to make the Top 100.
The iTunes chart is being used more and more as the barometer of public taste by record labels but the cold hard facts are the chart lies. It gives people a false sense of security because it is not a proper review of a period of time, it is a snap-shot of the moment.
“KARISE EDEN’S AUSTRALIAN STORY WATCHED BY ALMOST
1 MILLION VIEWERS LAST NIGHT IMPACTING ITUNES SALES IMMEDIATELY,” the Universal Music press release screamed.
That “immediately” was short-lived. The single ‘Dynamite’ ended the week outside of the Top 100 and the ‘My Journey’ album which “re-entered the iTunes Top 15” after the Australian Story feature also failed to crack the Top 100 on the official ARIA chart by week’s end.
Karise Eden instores
October 19, 1pm Erina NSW, Erina Fair Shopping Centre
October 23, Loganholme QLD, 7pm Logan Hyperdome
