Live performances in Australia in 2014 have contributed $1.51 billion to the economy, a study by Live Performance Australia (LPA) has found.
In the figures released for 2014, live performances in Australia had a 2% increase in 2014 and 3.4% increase in attendance. 18.54 million tickets were issued last year, up from $17.93 million in 2013 and 16.2 million in 2012.
Australia’s live performance industry takes in concerts from stadium through to pub size as well as theatre productions. Contemporary Music and Musical Theatre are the two biggest sectors of the industry, 40.1% and 21.2% of all tickets sales in the past year. Adding Festivals, the top three categories attracted 70% of ticket sales.
The categories in the report include:
Contemporary Music 40.1%
Musical Theatre 21.2%
Festivals (Single-Category) 8.6%
Theatre 6.6%
Classical Music 4.3%
Ballet and Dance 3.5%
Festivals (Multi-Category) 3.2%
Circus and Physical Theatre 3.1%
Comedy 3%
Children’s / Family 2.9%
Opera 2.8%
Special Events 0.7%
“The value of the live performance industry to millions of Australians is evident in the continual growth in both revenue and attendance figures,” said Evelyn Richardson.
“Despite a drop in the average ticket price and lower consumer confidence, total revenue from ticket sales increased by 2% and attendance grew by 3.4% in 2014.
“The live performance industry continues to outperform other strong market sectors, including retail trade, and accommodation and food services and more people attend live performances annually than they do sporting events.”
The average ticket price in 2014 was $91.57.
Since 2008 industry revenue has increased by 42% despite a drop in 2011 and 2012. In the same period attendance has increased by 17%.
2014 registered the third biggest year in concert attendance since 2004. The top two years were 2007 (20.88m tickets) and 2006 (19.84 million tickets).
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