Australia’s live performance market is now bigger than film, television and games.
Figures released from Live Performance Australia audited by Ernst and Young show the live performance industry generated $2.55 billion in 2012 and contributed over $1.5 billion to the Australian economy.
“This study provides a snapshot of the live performance industry’s economic contribution in terms of gross output, value-add and employment in 2012” Live Performance Australia Chief Executive Evelyn Richardson.
54% of revenues from live performance are spent on people including performers and non-performing support staff such as revenue crew and venue staff.
The live performance industry of Australia employs 34,131 full-time positions in sectors ranging from ballet to theatre to contemporary music and festivals.
Contemporary music generated the biggest slice with almost one-third (32.6%) of the total revenue. Musical Theatre generated 14.6% of the revenue. Both Contemporary Music and Musical Theatre were also the top two categories of the previous year.
Since 2008 the live performance industry in Australia has experienced 17% of real growth and 21% in full-time employees. “Our industry is a significant contributor in terms of financial, employment, and quality of life metrics to the Australian economy” Ms Richardson said.
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