Madonna will launch her new initiative, Art For Freedom, on September 24 with the 17-minute film a project secretprojectrevolution.
Art for Freedom was organized to “further the freedom of expression” in the world. According to the singer “My goal is to show by the example of secretprojectrevolution my creative commitment to inspire change in the world through artistic expression. I hope my film and other submissions to Art For Freedom will be a call-to-action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency.”
The project is not just about artistic expression, but free speech as a whole.
Art For Freedom is a global digital initiative, led by Madonna, designed to fuel free speech – to respond, address and protest persecution around the world. It is an online public art project encouraging the world to express their personal meaning of freedom and revolution, in the form of video, music, poetry, and photography. Public submissions will become part of the Art For Freedom platform: contributors can join the project by uploading original artwork or tagging original posts #artforfreedom.
secretprojectrevolution will be available on September 24 at 2 PM EST for anyone to download as a BitTorrent Bundle from bundles.bittorrent.com/madonna-revolution/. The bundle will include the film, stills from the movie and three HD trailers. Those who submit their email will unlock access to the Revolution film in both HD and 2K Digital Cinema resolution, an exclusive HD and 2K Digital Cinema interview with Madonna conducted by Eddy Moretti, VICE’s (curator of the film) Chief Creative Officer, as well as a special handwritten message from Madonna.
The film was co-directed by Madonna and Steve Klein who said “This film operates on many levels. It examines our private prisons. It questions what we do, how we do it, and how we treat others. It questions our governments, and our collective thought patterns. Think about it – the power of art can lead to peace.”
Eddy Moretti, Chief Creative Officer of Vice, added “Madonna is making a bold move, putting herself out there to support those suffering under repressive regimes around the world. Art For Freedom comes from a place of real empathy and emotion. It’s a reflection of a world in crisis by an artist who has decided that apathy is not an option. In one discussion, Madonna told me that she wanted to start a ‘revolution of love.’ How can you argue with that?”
Shahi Graham, Chief Strategy Officer of BitTorrent, explained the advantages of the BitTorrent Bundle to Madonna and other artists. “The Internet drives creativity, democratizes information, and allows people to connect with one another. The new BitTorrent Bundle format captures this ideal by giving artists and publishers an entirely new, people-driven distribution tool that is limitless in quality and versatility – enabling them to connect with fans however and wherever they want. Using the Bundle format to help an iconic artist like Madonna share expression freely with the world is a perfect showcase for the technology and we’re thrilled to support her efforts.”
Here is one of the trailers for the film:
Read more at VVN Music
