Neil Young targeted $800,000 in funding from Kickstarter for his Pono digital music player. It has now passed $2 million in just 24 hours.
At the time of publication Pono has raised $2,372,112 from 7,284 backers to continue development of what Young claims will be an iPod killer.
The high quality Pono device is promised to play music in the highest quality compared to the poor quality from the iPod and other digital music players.
Pono will also feature music store selling the highest quality versions of albums to be played on the Pono device.
Backers could pledge anywhere from $1 to $5000 for development of the device. For $5000 you got a listening party and dinner with Neil Young. Its sold out
$400 got you a limited edition Neil Young signature Pono. Sorry, they are all gone too.
$400 also gets you a Lenny Kravitz, Willie Nelson or Tom Petty signature Pono. There are a few left.
Signature players from Pearl Jam, Tom Petty, Crosby Stills Nash & Young, Foo Fighters, Willie Nelson, Patti Smith, Arcade Fire, Beck, Dave Mathews Band, Herbie Hancock, Norah Jones, Pearl Jam, My Morning Jacket, and James Taylor are also coming.
Young and CEO John Hamm launched Pono with an investor presentation at SXSW this week.
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