Seth Rogan has taken over a New York supermarket to amuse and scare a few shoppers.
Rogan played the prank to promote his new movie Sausage Party. Animated robotic food was placed around the NYC supermarket and Seth remotely spoke with customers remotely through the food as they passed by.
The results were hilarious telling three teenagers looking elsewhere “Hey, is there something more interesting than a talking cantaloupe over there?” and to a hipster who called out the fake food, “have you ever eaten a hipster? How many hipsters you eaten?”
Sausage Party is Rogan’s new animated film about a sausage named Frank (voiced by Rogen) and his supermarket friends who don’t yet know they are about to be bought and eaten. Frank’s friends include a bun named Brenda (Kristen Wiig), a taco (Salma Hayek) and a bagel (Edward Norton.
The movie features the voices of Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, and David Krumholtz.