ZZ Top have used the old Candid Camera format to launch their new song ‘I’ve Got To Get Paid’ via a beer commercial for new brew Jeremiah Weed.
Billy Gibbons of ZZ Top - image By Ros O'Gorman
The members of ZZ Top stood inside a beer fridge and played their new song whenever a customer opened the refrigerator doors. The advertisement features real customers in the store and was totally unscripted. The Jeremiah Weed commercial was shot at Bubba’s Country Store in Austin Texas.
What you do get to hear is the first sampling of this long overdue ZZ Top album produced by Rick Rubin. The song itself sounds very ZZ Top, something ZZ Top hasn’t sounded for nearly 2 decades. From the 90 second sample of ‘I’ve Got To Get Paid’, it sounds like Rick Rubin is true to form and has captured the original essence of the band. In the past he has done the same production magic on albums by Johnny Cash, Neil Diamond and Donovan.
There is still no word on when the ZZ Top album may appear. Even Billy Gibbons told Noise11.com that he had no idea when it was going to come out.
Watch the 90-second spot featuring the new ZZ Top song ‘I’ve Got To Get Paid’ and the Noise11.com interview with Billy Gibbons below that.
